maiitude

Performance
Written By Brilliant Move

|mī ē toōd|

noun [neologism]

1. A certain non-pejorative quality of flatness; the specific, fiddly quiddity of flat objects.

2. The particular way that flat objects move, particularly their tendency to jump.

3. Signifier-signified hyper-aggregation; the relation to the text or images on one side of a page to the text or images on the reverse.
3a. The piece of paper behaves like its text (or doesn’t):
‘at’ is incredibly easy to spot. It’s just always there.
‘tall’ isn’t. ‘attractive’ is, ‘avoid’ does.
3b. The ‘O’ box is Fernando Pessoa’s life, a puddle of days keeping books, the insufferable sea of ‘of’s, with the occasional ‘ochre’ of a Lisbon sunset on the side of a building, or the ‘ostensible’ of an epiphany that the grocer also has a soul, or the odd encounter with ‘other’s.
3c. A specific trompe l’oeil when the meaning of a word alters one’s perception of the shape of the object on which it is printed or in which it is contained.

4. Stupid proximity poetry:
‘England’ ‘erectus’
‘attractive’ ‘adults’ ‘always’ ‘a’ ‘a’ ‘a’ ‘a’
The Poor Arithmetic of Proximity:
‘for’ ‘for’ ‘for’ ‘for’ ‘fourteen’

5. I want to get a job writing ransom notes.

*

Among other outings, maiitude appeared in ‘YOU’VE GOT 1243 UNREAD MESSAGES. The Last Generation Before the Internet. Their Lives’ at the Latvian National Museum of Art in Riga.

Read Blok Magazine’s review here.

Brilliant Move

Brilliant Move is the Brooklyn-based creative studio of Marci Hunt LeBrun specializing in building websites on the Squarespace platform – among many other things.

I love working with small businesses, nonprofits, and other creatives to help them organize their ideas, hone their vision, and make their web presence the best it can be. And I'm committed to keeping the process as simple, transparent, and affordable as possible.

https://brilliantmove.nyc
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